Press Releases

Weather Underground Provides The San Francisco Chronicle With The World’s First Double Page Newspaper Weather Service

SAN FRANCISCO, July 21, 2009 - Weather Underground, the Internet’s first weather service, has helped to create history with the launch of The San Francisco Chronicle’s new double page weather spread in its Sunday edition.

The Hearst Corporation-owned newspaper recently announced that it was to become the nation’s first high-definition newspaper thanks to new state-of-the-art presses. Weather Underground was chosen to develop a new weather service that takes advantage of the presses’ reproduction quality and color capabilities, displaying the Bay Area’s diverse microclimates using detailed maps, graphs and diagrams.

The double page spread in Sunday’s edition features a detailed map of the entire Bay Area including a forecast of the infamous fog layer that greets Bay Area residents most mornings. Other new features include a weekly summary of earthquake activity and a more detailed map of the city of San Francisco itself. The Chronicle also exploits the extra space on the large maps to highlight local events that are taking place that day enabling readers to plan their Sunday activities alongside the weather forecast.

“This new spread represents the biggest commitment that any newspaper has ever made to weather reporting,” commented Alan Steremberg, President and co-founder of Weather Underground. “The move reflects the high value of weather content within the newspaper industry and all media. Weather Underground is honored that a newspaper with the stature of The San Francisco Chronicle is utilizing our weather technology.”

Weather Underground’s chief meteorologist Shaun Tanner adds: “Pioneering new weather services for our media clients is a core business goal of Weather Underground. The Bay Area is home to some of the most diverse microclimates in the United States and this groundbreaking service allows us to provide readers with the most localized forecasts available.”

» Download th SF Chronicle Weather Page (12.3MB PDF File)

About Weather Underground Inc.

The nation's first online weather service, Weather Underground is committed to delivering the most comprehensive, reliable weather information possible. The company's state-of-the-art technology monitors conditions and forecasts for locations across the world. With thousands of international users contributing local observations from personal weather stations, Weather Underground is able to provide up-to-the-minute weather conditions for the most finely targeted areas. In addition to serving free online weather information to millions of Web users, Weather Underground delivers custom-designed weather page solutions to an array of businesses and media clients - both online and in print. For further information please visit www.wunderground.com.